Email Campaign ROI Calculator
Calculate email campaign revenue, profit and ROI from list size, sends, open, click and conversion rates, order value and tool cost.
Email Campaign ROI Calculator
Calculate email campaign revenue, profit and ROI from list size, sends, open, click and conversion rates, order value and tool cost.
Subscribers you send to.
Emails sent to the list, per month.
Share of emails opened.
Share of opens that click a link.
Share of clicks that buy or book.
What one conversion is worth.
Platform, sending and list costs per month.
Revenue minus monthly tool cost, at the rates you enter.
Breakdown
Estimate based on your rates. It does not include the cost of writing campaigns, which varies by business.
How this calculation works
Email ROI is a funnel, so the calculator shows every step, not just the final number. If profit looks low, the breakdown tells you whether the problem is list size, opens, clicks or conversions — and each of those has a different fix.
Turn the number into a decision
- ▸Click rate here is a share of opens, not of sent emails — check which definition your platform uses.
- ▸A small list with a good offer often beats a large list with a weak one.
- ▸Segmentation and follow-up sequences usually move conversion more than sending more emails.
Questions about this calculation
It varies by industry and list quality, but 30–45% is a reasonable range for a permission-based list. Below 20% usually signals list or deliverability problems.
Both are used. This calculator uses clicks as a share of opens, which is the common platform definition — check your platform before entering a number.
Either the list is too small, rates are too low, or order value is too low for the tool cost. The breakdown shows which step to fix first.
Yes, as part of marketing automation: structured, permission-based campaigns with scheduling, delivery tracking and automated follow-up sequencing.
Ready to act on this number?
Send the result from this calculator and get an honest scope, timeline and price, with no obligation.